GM is all-in on EVs, and to bring auto buyers along for the ride, it is reimaging the customer experience, advertising and marketing.
the EV adoption curve. But there's also a transformation taking place across auto categories and including the best-selling vehicles in the U.S. As GM rebrands as an EV company it is featuring a growing range of electric vehicles, from the Chevrolet Silverado to the Cadillac Lyriq and to under $30,000 with its base model Bolt sedan.
Here are a few of the key ideas inside GM that Wahl shared with CNBC on how the auto company plans to make the EV a mass-market success.Two-thirds of Americans support the government offering incentives for EV purchases, according to a recent study from the Pew Foundation. However, only 42% of Americans would be very likely or somewhat likely to purchase one.
"People are at different levels of knowledge of EVs, and so they need different information," Wahl said."It's a different exchange overall."allows customers to call in to live showrooms, ask questions and gain a greater understanding of GM's electric vehicles without having to travel to a dealership, whether a customer is curious about charging, mileage or new technological features.
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