How ‘Gran Turismo’ Could Take The Checkered Flag At Weekend Box Office

In the midst of a weekend with National Cinema Day, in addition to several previews, Sony’s feature take of PlayStation game, Gran Turismo, is bound to take No. 1 at the box office. This desp…

is bound to take No. 1 at the box office. This despite the fact that tracking has lowered its projections on the film down towas originally scheduled to open on Aug. 11, but Sony unconventionally decided to pivot to previews for two weeks prior to the pic’s opening this Friday in an effort to drum up word of mouth on the Neill Blomkamp directed movie since the cast wasn’t available due to the SAG-AFTRA strike.

Per industry sources, not Sony, previews are estimated to be in the $3M-plus range. That cash will be rolled intoin 3,800 theaters. In major markets such as LA, cinemas have been playingon Friday, Saturday and Sunday; two weekends back-to-back. Thursday previews start at 2PM in 3,100 sites. So far, critics aren’t fans ofat 59% on Rotten Tomatoes, but moviegoers who’ve seen it are at 98%. The production was $60M before P&A.

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