Piers Morgan decried Greggs bosses as “PC-ravaged clowns”’ for putting vegan sausage rolls on the menu. The ensuing social media storm proved publicity gold.
At the Kingsway branch of Greggs where we meet for our 8.30am interview, staff are so flat-out serving breakfast to a long queue of hungry office types, tourists and construction workers that the boss cheerfully nips behind the counter himself, to find a vegan sausage roll for us to photograph.
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