Diverse Sizes For decades, most retailers and brands focused on traditional sizing with a few plus size offerings (beyond size 0-12) often hidden toward the back of the store.
“Inclusive” is the latest buzzword in retail, and most retailers and brands are trying to quickly adapt their styles and assortments to keep up with consumers’ evolving definition of what the word actually means.
While this can all feel quite overwhelming, retailers and brands aligned with their customers should be defining what “inclusive” means for them. Here are a few considerations I’ve seen which are reshaping, so to speak, traditional retail. For decades, most retailers and brands focused on traditional sizing with a few plus size offerings often hidden toward the back of the store. Meanwhile, 67% of American women wear a size 14 or above.
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