Major telecoms have been offering up a plethora of promotions, the newly launched iPhone 13 among them, as wireless subscriber growth soars. VIP+ media analyst and correspondent heidi_chung explains how the new iPhone is making such a difference
Perfection is rarely achieved in movies, but this heaven-sent concert doc hits the sweet spot. Over two days in January 1972, the Queen of Soul, Aretha Franklin — she was 29 at the time — sweeps into the New Temple Missionary Baptist Church in Watts in front of a congregation and testifies to God in song. The blessed thing took nearly half a century to come out because director Sydney Pollack failed to sync the image with the sound.
Though there are several caveats, AT&T’s new and existing unlimited wireless customers can get the iPhone 13, iPhone 13 Pro and Mini for free with a 36-month installment plan and eligible trade-in. Meanwhile, T-Mobile's Forever Upgrade program gives customers up to $800 off either an iPhone 12 or iPhone 13 if they trade in a qualifying device.
However, even as promotions can be costly for providers, they have longer-term benefits such as lower churn rates. For the most part, free phone promotions were usually available exclusively to new customers, but AT&T’s retention promotion plan, which has been in effect for about a year, was available to both new AND existing customers. In that time, the telecom has seen its phone churn rate fall from 1.07% in Q4 2019 to 0.
It’s also worth noting that the new iPhone 13 is the second 5G compatible iPhone. Selling more 5G-compatible phones gives the Big Telecom companies the opportunity to grow their 5G user base at a critical time when 5G networks are growing rapidly across the U.S.
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