As high-profile international productions continue to flock to Italy, its film commissions have joined forces, leaving producers’ old divide-and-conquer playbook in the dust. “We believe that the s…
As high-profile international productions continue to flock to Italy, its film commissions have joined forces, leaving producers’ old divide-and-conquer playbook in the dust., president of the Italian Film Commissions Assn. The organization was created — alongside the Italy for Movies web site, with a searchable database — to help potential collaborators easily access information about available regional funds, and other advantages offered by different regions.
Still, previously “undiscovered” locations from Campania to Basilicata and Piedmont, says Priarone, are also making their moves. The commissions are also focused on introducing greater uniformity between the regional funding schemes, he says. “Co-productions between European countries are encouraged, as they obtain a higher score in the evaluation process. For non-European producers there is a requirement to sign up with a European production partner in order to apply,” he says.
But there are still hurdles to overcome, with Manera observing that while local industry tries to keep up with the growing demand at such a fast pace, more time and resources will be needed to create solid tools serving to properly communicate and share information about the upcoming projects.
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