.JBALVIN is the first Latino artist to collaborate with Jordan, but his vision is for everyone 🌎 He sat down with NickDePaula to talk music, fashion and sneakers ➡️
Initially, Jordan Brand sought out reggaeton artist J Balvin as a partner in a series of Hispanic Heritage Month campaigns, with photographs of him in upcoming products and key releases.After all, he was the first Latin artist to perform on the main stage of Coachella. First Latino artist to headline the Lollapalooza festival. First urban Latino artist to surpass. Most nominated artist in a single year for his 13 nominations at the Latin Grammys in 2020.
“I was really blessed to close the deal with Michael Jordan by himself,” J Balvin says now. “It’s a real blessing.” Like many of his dreams and goals, which he’s jotted down and dated in a detailed notepad over the years, he was looking to speak his aspiration into existence. The list of musicians to receive their own Air Jordan is brief. While the brand has made friends and family special editions of its retro models for multiple artists, before J Balvin, only Eminem, Justin Timberlake, Travis Scott and Drake had released their own Jordan shoes to the public.
“If you just change the color, they’re gonna look dope anyway,” he said with a laugh. “I didn’t want to beJ Balvin was paired with a Jordan team of product marketers, creatives and developers that included, who, coincidentally, had been in the crowd at that 2018 YouTube TV event.
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