“I remember thinking, ‘Oh, is this what a cigarette is supposed to feel like?’” one former teen vape user says in the Netflix four-part docu-series “Big Vape: The Rise and Fall of Juul.”…
The Netflix four-part docu-series"Big Vape: The Rise and Fall of Juul," out Wednesday, examines how the vape brand targeted teens.E-cig maker Juul to pay $462M to 6 states over youth addiction claimsfor the launch party of the company’s “revolutionary new vapor product, Juul.”
Sweeney, who admits to using a fake ID at the party, recalls the pleasure of not coughing the first time she took her first puff off a fruit-flavored Juul at the launch party. Pax hired a millennial marketing agency, Grit Creative Group, to target 300 New York and Los Angeles influencers — including young actors like Luka Sabbat and Tavi Gevinson — with free Juuls in hopes of
Meredith Berkman, who co-founded the advocacy group Parents Against Vaping, claimed that a speaker was sent by Juul Labs to“My son said this man stated very clearly that Juul is not for kids, it’s for adults, and it’s ‘totally safe’ for adults — and said Juul would be getting FDA approval any day,” Berkman told The Post.“I remember thinking, ‘Oh, is this what a cigarette is supposed to feel like?’” Sweeney says in the docu-series of sampling a Juul for the first time.
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