How Kendra Scott Built a Billion-Dollar Fashion Empire—Without Beverly Hills

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How Kendra Scott Built a Billion-Dollar Fashion Empire—Without Beverly Hills
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With the help of TikTok and Bama Rush, the Kendra Scott brand went from a single mom hand-tooling jewelry in her spare bedroom to a retail behemoth with an estimated $360 million in annual sales

Yes to Bama Rush and ‘College Game Day.’ No to Rodeo Drive. Business lessons from the TikTok-famous jeweler that owns the heartland market“Hi y’all! My top is from Shein, my skirt is from Lilly Pulitzer, my shoes are from Steve Madden, my earrings are from T.J. Maxx, my bracelet is from Cartier—and my necklace is from Kendra Scott.”

In the familiar cadence of “Bama Rush” videos, the subgenre of TikTok’s “outfit of the day” posts that grew out of the University of Alabama’s sorority-rush season, one jewelry brand comes upContinue reading your article with

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