From the Kevin Hart debacle to Howard Schultz, it can seem like an effective PR strategy.
By Emily Yahr Emily Yahr Style reporter covering pop culture and entertainment Email Bio Follow March 14 at 8:00 AM In 2013, actress Jada Pinkett Smith wrote a long, widely circulated Facebook post that started with the question: “Are we bullying our young artists?”
The topic crops up repeatedly on social media, and got a boost during the Kevin Hart controversy earlier this year. In January, Hart sat down for an interview on Ellen DeGeneres’s talk show, and discussed dropping out as Academy Awards host after he declined to apologize for homophobic jokes and tweets from years earlier that had resurfaced. Hart cast the outrage as a “malicious attack” on his character by “trolls.
On one hand, it makes sense that Swift would feel extremely hurt by the experience, and may want to use that feeling to relate to experiences her fans go through, such as getting picked on in school.
Howard Bragman, a longtime Hollywood publicist and founder of LaBrea.Media, theorized that some in the spotlight have latched on to the idea of bullying because it’s a “hot topic”: It’s an epidemic in schools and the workplace that has received a spike in attention in recent years, particularly because of the damaging effects of cyberbullying.
Examples are all over the map: Megan Fox once equated fame with being “bullied by millions of people constantly.” Kanye West said he was “bullied” backstage at “Saturday Night Live” for wearing a “Make America Great Again” hat. First lady Melania Trump has said she’s “the most bullied person” in the world.
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