3 ways marketing leaders can help develop innovative technology products, according to Ryder CMO- Presented by DellTech
Ryder, the Miami-based transportation and logistics leader, has several primary businesses. These include truck leasing and management, dedicated transportation services for clients, as well as supply chain management and fulfillment solutions. Over the past year and a half, all areas of the company have seen exponential growth,.
At Ryder, Jones was the C-suite leader who volunteered to lead an executive team charged with identifying, evaluating, deploying, and investing in emerging technologies. But she says all marketing leaders can help drive the development of innovative technology products. These are three ways Jones suggests marketers can take action to boost technology innovation at their organization: "Marketers are able to think about what customer needs are not being met," Jones said."If you start there, it's really hard for other parts of the organization to talk you out of things because, at the end of the day, marketers build and develop things that improve the customer's experience and ultimately lead to greater revenue.
"Marketing product owners bring a level of understanding of what the market and the customer requires," she said. However, the required skill sets aren't easy to find, even within marketing, which was traditionally about making great ad campaigns and brochures.
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