TV executives are betting that old characters and brands will help lure new subscribers
favorite, as with Ryan Murphy’s forthcoming Netflix seriescould have dreamed that the 1975 movie’s cold-blooded psychiatric nurse would one day be a lead character. But this drama will look for new energy in a twisted woman’s journey, reframing her as an antihero rather than the domineering ward mother who drives a patient to suicide.
For other creators, it’s the challenge of reimagining and adding contemporary resonance to a beloved tale that appeals. Damon Lindelof’s HBO serieswhich stars Regina King, Jean Smart, and Jeremy Irons, is not an adaptation of either the 1980s comics or the 2009 movie. As Lindelof told fans in a heartfelt letter on Instagram, it’s an original story “set in the world its creators painstakingly built.
Reboots also need to reflect the ways old barriers have started to topple. The early years of the streaming boom not only cracked open the door to experimentation, they also made some space for women and people of color who had long struggled to find positions of creative power. The increasing reliance on established franchises and reanimated I.P. could easily be a step backward. But in the best-case scenario, networks can harness nostalgia to inject more diversity into their slates.
MTV Studios is developing a franchise of shows inspired by the characters in the snarky 1990s animated seriesstarting with a series about Daria’s African American schoolmate, Jodie. She’ll be played by Tracee Ellis Ross, who says she’s excited by the opportunities for “allowing in those voices that have been pushed to the fringes, that have lived full and extraordinary lives on the edges of what culture has deemed as popular.
Entertainment executives say they’re still dedicated to developing original programming too. That’s a good thing, because 10 years from now, they’re going to need more stuff to reboot.
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