Having the courage to do the right thing when tested is a powerful way of gaining legitimacy.
Corporate governance delegates tremendous authority to the chief executive. Yet authority alone provides a limited license to lead. We listen to those in authority because we’re required to do so; authority motivates via a follow-the-rules mechanism that will never encourage someone to go above-and-beyond the call of duty.
Legitimacy is a higher-order quality that gives a CEO an ongoing license to lead through good times and bad. A legitimate leader engenders goodwill and a feeling of personal connection with followers. CEOs who enjoy legitimacy can motivate loyalty and inspire confidence. They can mobilize others to rise beyond minimum job requirements and give it their all. Legitimacy creates trust, which is a valuable currency in any organization.
What, then, allows CEOs to gain and sustain legitimacy? Here are seven behaviors corporate leaders should aim to exhibit in the role:Employees are drawn to leaders who can tell a compelling story — a narrative that helps them understand where the organization is coming from and where it is going. It helps even more if the leader can clearly explain how the organization needs to adapt to critical external changes to win and each employee’s role in contributing to the organization’s success.
Consider the example of former General Electric chairman Jeff Immelt. His reputation has never fully recovered from the revelation that GE sent ato accompany him as a backup whenever he flew on a corporate jet in case the first jet became inoperable. Even though Immelt later insisted he was unaware of the arrangement, the fact that his staff felt his time was so important that he required a backup jet shows the structurally induced self-importance the CEO role can create.
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