How one studio is reverse engineering a video game using TikTok

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How one studio is reverse engineering a video game using TikTok
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The experimental gambit seems to be working so far.

Whether it's a hit TV show like HBO'sor an interactive theme park land like Universal Studios' Super Nintendo World, video games are ripe for adaptation and reinterpretation.Ashfall

With themes of climate change, ideological and political fighting, the mistreatment of people with disabilities and the general erosion of society,"What I really want to do withis explore things that are important that are happening now. It's set a thousand years in the future so that we can get some distance on the things that I see are tearing us apart in the world today. They're fighting across every possible thing that people can disagree on.

Mumbauer enlisted Michael Le , a social media influencer, dancer and storyteller with more than 52 million TikTok followers, to help create, with Garvin, a five-episode narrative series debuting weekly on Le's channel. The Liithos exec was already a fan of the TikToker, whose posts have generated millions of views, whether it's through his dance videos utilising high-quality special effects or his anime-inspired content.

"My thought process was give them all the meat and cut out every part of the fat. It's 15 seconds. It's quick and snappy. It's very 'get straight to the point,'" says Le."It was really just how can I adapt myself into the story. It kind of blends what I typically do on TikTok with the world of. I turn into him.... I'm learning to use these powers that Ash has, and then trying to find my brother.

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