How ProMedicus turned a $US3.5m deal into $5.5b in value

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How ProMedicus turned a $US3.5m deal into $5.5b in value
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When you think about return on investment, it doesn’t get much better than Pro Medicus’ 2009 acquisition of imaging technology company Visage.

When you think about return on investment, it doesn’t get much better than Pro Medicus acquisition of imaging technology company Visage for $US3.5 million.

For a profession with a talent shortage, this has become a game-changer for healthcare groups in trying to attract and retain staff, enabling them to offer radiologists flexible working conditions - something that became even more important throughout COVID-19.With Visage 7, the company has developed a proprietary streaming platform, which enables multi-gigabyte files to display almost instantly, rather than requiring lengthy download times.

But it’s the company’s earnings before interest and tax margin that really gets investors and analysts excited, rising from 63 per cent to 67 per cent. “Comparisons we’ve looked at are WiseTech, Xero, TechnologyOne and Altium. It’s best in class across both its tech and healthcare peers with respect to operating margins and return on invested capital,” she saidThe company has a growing user base of top-tier US hospitals, including Yale, NYU Langone Health, Mayo Clinic, Partners Healthcare and Northwestern Memorial Hospital.

“What [renewals] do is credit the product,” Michelle Lopez, head of Australian equities at global investment company abrdn, said.Advertisement “I’m not modelling in cardiology in any big way, maybe a 5 per cent contribution in outer years,” Mr Wilkie said.“But all it would take is one big customer, like the Mayo Clinic, to say they’re implementing it, give it two thumbs up, and then a lot of people would follow. Their customers are people everyone else looks to.

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