The growing popularity of digital purchases has had the unintended effect of breaking down regional pricing barriers de…
The growing popularity of digital purchases has had the unintended effect of breaking down regional pricing barriers designed to keep games affordable all over the world.
In an unexpected twist to the norm, former games journalist turned publishing expert Mike Rose shared a story of how his publisher's latest game had unintentionally benefited from region-hopping. It was clear most of the pre-orders weren't coming from customers actually residing in Argentina, and it was at this point Rose discovered Let's Build a Zoo was featured on several eShop regional price comparison sites.
Crucially, Nintendo groups the entire continent together, meaning the game was listed in the top 100 charts in the United States.
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