Bryton Shang, CEO, Aquabyte. Read Bryton Shang's full executive profile here.
Silicon Valley has brought together some of the greatest innovators of our time, working to solve incredibly complex tech problems. But the region’s proximity to its customers can make it easy to solely focus on local challenges, orienting entrepreneurs and investors away from global issues that could use their help.for tech talent year over year. But as most industries become increasingly globalized, Silicon Valley’s tech sector predominantly focuses on opportunities within the United States.
When creating your product, consider mimicking models from other industries. Beyond modeling international business development, Zipline and Konux also inspired me to look at IOT solutions to industrial problems that I may not have been as familiar with. I ultimately applied similar solutions, just to a different industry., you can’t smell the Sistine Chapel just by reading a book. Leave the office and smell the Sistine Chapel, as they say.
But don’t be discouraged if you aren’t an expert. Instead, think about how you might partner with people who are. Consider the case of a software company that helps developers identify and fix security bugs. The company’s founder and CEO studied business and worked in customer development, but didn't have any background in the security industry.
Aquabyte has been international from day one, with offices in San Francisco and Bergen. Based on our experience, here are a few tips for international success. First, encourage team members to learn and respect each other’s languages, traditions and holidays. Also, prioritize international travel. We went as far as to encourage U.S. employees to move to Norway and vice versa.
It didn’t immediately occur to me to start a company split between Silicon Valley and Norway, but my experiences have helped me realize just how vital it is that entrepreneurs look beyond borders—especially when few economies have the same access to VC or aggregated tech talent boasted by Silicon Valley. This journey is hard, but rewarding for entrepreneurs with a sense of adventure.
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