Filming live theater is usually a form of sacrilege. The musical “Six,” about the wives of Henry VIII, turned it into grassroots marketing for a new generation of fans.
In the theater world, the sentiment would normally be a form of sacrilege. It’s distracting to actors onstage. It impedes the view of fellow audience members. It’s antithetical to the immediate, communal, ephemeral nature of the art form.as a chart-topping girl group, it’s practically a requirement, kicking off a closing number written specifically to be recorded and shared on social media.
Soon enough, attendees began to post their footage online, forging community with other “Six” fans, supporting the show’s revolving door of actors and promoting the cause of theater accessibility amid high ticket prices and, later, COVID-19 risks. A number of actors also embraced it as a digital souvenir, one thatand allows fans to feel more connected to performers than ever before.
Each subsequent staging yielded more Megasix uploads — except in the United States, where filming the performance is against union rules. Moss and Marlow could easily have considered its burgeoning social media popularity a risk: “Most of the time, creators are a little bit hesitant getting that [intellectual property] out there without the greater context of the show,” said Jonathan Breitbart, a 20-year-old Colorado theatergoer who came across “Six” videos in late 2018 and became a fan.
After a spirited roll call of the four-person band, the cast amps up the reprise with personalized vocal riffs — provided they’ve been approved by the show’s musical director — along with spontaneous dance moves and reactions to fellow actors and the audience. “Six” actors are often tagged in viewers’ Megasix uploads on social media. “[Alternates] never got professional pictures on Broadway; we never got any B-roll of us performing,”, who has covered nearly every role across multiple “Six” productions and is playing Katherine Howard on the West Coast tour. “And some of these videos that they got are really nice! There’s stuff from fans that I’m probably going to keep forever.
, who played Jane Seymour in multiple U.K. productions and is now on the show’s West Coast tour. “Once I got used to breaking that barrier, I had more fun with it and was a bit more playful.”The clips show the cast looking directly at certain cameras, pointing, winking, smiling and dancing toward them as if they’re the only phones there. Some actors even— an idea attributed to Maiya Quansah-Breed, who played Catherine Parr when the upbeat Megasix was first added to the production.
what’s so special about theater is that you get to leave everything you’ve got on the stage. It’s a daunting thought to know that a lot of people can capture that moment forever and put it straight onto social media.”
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