Sports betting is goosing engagement with televised games, and that’s manna from heaven for rights holders
also sees a strong proportion of gamblers saying they’re more likely to watch when placing a bet. has led gamblers to adopt new teams as a result of emotional relationships built from following results and performances.
This in turn suggests an increase in viewing when these teams play, with the obvious suggestion being networks and sportsbooks research this further to find out which teams have become favorites of sports gamblers. Betting also influences interest in the game being watched. Should a game wind up a one-sided blowout, a quarter of all sports bettors say they stop watching, with close to half saying they watch the game but pay less attention given the lack of sporting urgency and just 3 in 10 saying they pay the same.
This radically alters once a bet is placed. Stopping the watching of a game falls to just 1 in 10, with watching the game as if it were close and paying attention to it surges to 1 in 2 mobile sports gamblers. This could have repercussions for networks that sometimes switch feeds if a blowout occurs; if their sportsbook partners can indicate whether the game has a large number of bets on, or if in-game bets can be encouraged, then audiences may not fall as much as they did before mobile gambling was legalized.
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