Daily News | How State & Liberty and James van Riemsdyk are changing the NHL fashion game
was selling dress shirts out of the trunk of a car. Now, it outfits more than 60% of the NHL, including almost all of James van Riemsdyk’s Flyers teammates.
. As Moffie bounced between the AHL and ECHL and van Riemsdyk moved from the Flyers to the Toronto Maple Leafs, the two stayed in touch.In 2014, Moffie checked in with more than just a hockey update. He had an idea he wanted to share. Inspired by his experiences trying to find suits for away games, Moffie wanted to create dress clothes better suited for athletes. He’d always had trouble finding suits that fit him off the rack and was getting frustrated with having to take them to a tailor.
Luckily for Moffie, his idea came at the perfect stage in van Riemsdyk’s life. In his sixth NHL season and his third season as a Maple Leaf, van Riemsdyk was starting to. Pushed by some of his fashionable Maple Leaf teammates like Joffrey Lupul and Dion Phaneuf, van Riemsdyk found his fashion sense was also starting to evolve.
Meanwhile, van Riemsdyk quietly became one of State & Liberty’s biggest assets. As an investor, he financially backed the company, but he did so much more than give money — he spread the word. He wore its suits and encouraged others to do so as well. And people listened.“Whenever he’s on a team, that team becomes one of the best ‘State & Liberty teams,’ if you will,” Moffie said.
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