The way Ten responded to Jock Zonfrillo’s death speaks to just how important MasterChef is to the struggling network.
was the undoubted jewel in Ten’s increasingly tarnished crown. And desperate for the ratings and revenue boost it would bring, Zonfrillo’s death couldn’t have come at a worse time.“It’s such a tragedy with what’s happened … it’s so sad to see,” says David Mott, the original creator ofwill go on. I know there are some masterful people in the building making sure it does.”about howbecame a TV and cultural sensation and how they have been grappling with the tragic death of a beloved crew member.
Peter Newman, the chief executive of Endemol Shine Australia, said the production house was devastated. “Jock was an incredible talent, not just as a renowned chef, but as someone who could bring joy into the homes of people in Australia and around the world,” he said.Behind the scenes, Ten’s publicity department urgently went about pulling down marketing material planned for the first week of the show. Digital ads were stopped and promos on Ten itself postponed.
The first episode in 2009 premiered to 1.4 million viewers – what Mott recalled were solid numbers during the pre-Netflix-era. But ratings in the first week began to slide.
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