How the LDS Church worked and worked — and paid and paid — to get its name ‘right’ on the internet

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How the LDS Church worked and worked — and paid and paid — to get its name ‘right’ on the internet
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If you think it was easy to eliminate the “Mormon” term from use by members of The Church of Jesus Christ of Latter-day Saints and replace it with the faith’s full name, consider the nightmare it was to do that on the internet.

“Neither was for sale. About the time of President Nelson’s announcement, both were suddenly available. It was a miracle.”

. “It seems the church has spent a fortune in the last five years to encourage people to use its full name and avoid shorthand terms.”showed them to have the lowest favorable view of the religious groups studied, The spokesperson did not comment on how much the church paid for any or all of the domain names it acquired from others. The Community of Christ chapel in Millcreek, Wednesday, Feb. 8, 2023. The denomination long ago stopped calling itself “Mormon."not an issue of rebranding

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