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the fashion industry's holy grail of product placement. These public relations opportunities attracted a growing U.S. customer base, and in 2010, Wills decided to make her first move outside of Australia to drive this growth and accompany her brand overseas.
“I wanted to remove the fluff and glamour. I wanted to communicate the anxiety, the hurdles, the struggles and the isolation of startups and small businesses. As an entrepreneur no one tells you how hard it’s going to be. I wanted the Samantha Wills Foundation to bring women together, so they could find others at the same stage of the journey and find a network within that to support each other along the way.
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