K-beauty saved Joan Kim’s skin from “a horrible breakout:” “I always thought it was excessive, but when I moved to Korea, I had fun discovering new products and pampering myself”
If you’re one of Joan Kim’s 568,000 YouTube subscribers, you know about her love for Korean beauty. The beauty vlogger has seemingly tried just about every product on the market in her videos, but she didn’t develop a skin-care routine until she moved to Korea in 2014.
Using Cho’s book, Kim constructed a multi-step regimen with gentle and innovative products to balance her dry and acne-prone skin. Luckily, she had plenty to choose from. She explains, “K-beauty is great because there are so many options. You can walk around Myeong-dong and buy sheet masks for 50 cents or even treat yourself to a luxurious serum from Sulwhasoo.” Below, her full routine, including a two-in-one toner and moisturizer, a glowy peach balm, and a pricey but worth-it serum.
$30 at Beautytap Buy L'Occitane Immortelle Eye Balm “I’m pretty new to L’Occitane skin care. I only knew about their hand cream and body products until I went to Provence to learn more about the brand. The Immortelle line is great for anti-aging because of the organic essential oil extracted from the Immortelle flower, better known as the ‘everlasting flower’ that has anti-aging properties. This eye cream feels luxurious around the eye.
$205 at Nordstrom Buy Neogen x Joan Day Vita Duo Cream “This cream was made in collaboration with one of my favorite K-Beauty brands, Neogen. Neogen has some of my favorite cleansing products in Korea, and I’m obsessed with the innovative formulations they come up with. JOAN translates to ‘good’ in Korean, so ‘JOANDAY’ means ‘good day.’ The concept I was aiming for was ‘affordable and moisturizing cream for all skin types.
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