“We stuck to our guns, we talked to our customers, we did our research, and we kept going,” said Jon Werner, founder of Bones in Motion, which was acquired by adidas in 2009.
The founder who defied industry norms, got rejected from the bank twice, and bootstrapped his business to successWhen Garrett Marrero told his friends he wanted to move to Hawaii and start a brewery, they thought he was crazy. When he approached the bank with his idea, he was turned away for financing right out of the gate.
The brewery was one of the first to can craft beer — an idea that didn't sit well with many beer lovers. So, the couple spent a lot of their time early on in the business educating customers about their product. He told the bank:"You need to come to me because I need to show you what we're doing. I need you to see who we are, what we do, and what we've built."
By stepping outside of the norm, Marrero was able to fuel growth for the company and help get it to where it is now.
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