Too many flags flutter to deceive: they are cluttered with imagery, a mess of colours and all too easily forgettable. Yet these emblems matter
A bad banner has an obvious solution: change it. That is what several American states and cities have been doing, or at least contemplating. In March, Utah approved a new standard with a bold beehive to replace its fussier old flag. Mainein November whether it should switch from its current, over-intricate design to a different one with a plain pine tree and a blue star, a reinterpretation of an older banner, which is already proving popular.
Fortunately, the world has centuries of experience that can help guide better flag design. This has led to a few well-established rules. First, keep it simple. A good test is whether a child can draw it from memory. Japan’s red circle in a white rectangle passes the test with, er, flying colours. So does New Mexico’s design , another red-sun symbol, against a yellow background; it is a thing of simple beauty.
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