'How to Improve Your Organic CTR' by syedbalkhi ctr seo
Click-through-rate or CTR is the number of times your CTA gets clicked, divided by the number of visitors you have on that specific webpage.
If you’re wondering how a top position in Google SERPs is related to an increase in your CTR, let me explain. Positioning your website in the top search results can be a game-changer for you when you’re trying to boost your CTR. Long-tail keywords are keyword phrases that usually consist of 3 or more words and are more specific to what people are looking for. These keywords are also highly descriptive, which makes them more likely to match the search intent of the users.
This means that ranking for long-tail keywords will not only help you get more traffic but can improve your CTR as well.I am adding two different screenshots here for the same search query. Now take a look at them and tell me which one you would like to click on.Did I just hear you saying Option No. 2? But why do you like the second option better? You like it better because the second website has been optimized for rich snippets.
Buyers want social proof to know that they are buying the right product for themselves. This social proof can come in the form of ratings, reviews, UGC, etc. According to PushEngage, 90% of shoppers reported that UGC such as reviews influenced their decision to purchase more than any other form of advertising. Similarly, TrustPulse reveals that 83% of people trust reviews over advertising, and 90% of users need less than 10 reviews to form an opinion about a business.
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