It is a massive step forward for an EV to be featured in Australia's best selling magazine, but it does not contain a knitting pattern for an EV.
, is an Australian monthly women’s magazine published by Mercury Capital in Sydney. It is the number one selling magazine in Australia.”has been telling stories of iconic Australian women for more than 80 years after its start in 1933 with its first and only male editor.magazine has always been the number one place to find the latest news from the Royal Family to Australia’s successful women, home electric appliances, recipes, knitting patterns and now it offers advice on electric vehicles.
With almost 2 million readers per issue, both men and women, the magazine has demonstrated power to influence and shape culture across the nation. Hence my excitement to see an article on EVs in the AWW this month. Not only will this reach many women, but many men will also read it — you have to occupy yourself somehow in doctors’ waiting rooms.
MG has been the second highest selling EV brand in Australia until the recent advent of the BYD Atto 3. It looks like the battle is on. During 2022, EV sales in Australia have gone from a penetration rate of 2% to around an average of 4%, and within the last few months of the year, they have achieved around 10%. 2023 promises to be an even bigger year, with shiploads of cars arriving from Europe and China. The Australian public is looking forward to imports from the USA, particularly imports of the Ford F-150 Lightning and the Mustang Mach-E. No word yet on when GM will resume imports of the Bolt..
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