From luxury labels to the high street, more brands are blurring gender lines, and writing a fashion prescription that is more inclusive, with fewer rules.
His and hers. These words once defined how we dressed and shopped, but, in 2024, the phrase feels old-hat. Across the industry, from luxury labels such as Balenciaga and Margiela to the high street, more brands are dissolving gender lines, and writing a fashion prescription that is more inclusive, with fewer rules.
“I’ve always been very influenced by menswear, my own personal style can be quite tomboyish,” says Sams. “I love the idea of wearing a guy’s jean – oversized, belting it in – with a heel. Men’s T-shirts, sweaters – it’s very intrinsic to our brand.” “We love seeing our clothes on all people love that it can give them a certain feeling and be so flattering. I think that clothing is a means of expression, and people now have more opportunity and confidence than ever to express themselves.”
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