It’s only been 16 days, but Elon Musk as already wreaked havoc on Twitter. It’s been hard to keep up with the constantly shifting storyline—even for the reporters covering it. So, we created a timeline of Musk’s recent decision-making. You're welcome.
Elon Musk dragged his feet before shelling out $44 billion to buy Twitter, and by all appearances he now doesn’t know what to do with it. The billionaire’s plans seem to change by the hour—from his overhaul of the blue-check verification system, to the way he actuallyhis “free speech” principles—leaving users, and Twitter’s remaining employees, frequently in the dark.
The chaos is wreaking havoc on the platform, and creating challenges for Musk as he works to salvage his investment. Internally, he has spoken candidly about the bleak situation, claiming into employees early Thursday that there is “a good chance Twitter will not survive the upcoming economic downturn” unless it can dramatically boost revenue from premium subscriptions.
And also if you already have one, you can keep it for free. And also you can post longer videos? And get fewer ads? And if you don’t buy it your tweets will be buried in a giant garbage heap? In the past two weeks, the company also lost its chief marketing officer, head of product, the chief customer officer, and head of people and diversity, to name a few.
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