Old archetypes of the most sought-after swing voters in America have included “soccer moms” in the 1990s and 2000s and suburbanites in the 2010s. Today's swing voters are different
But what does he care about? Nearly 30% say they care about the economy and inflation above all else, the same as for partisans, making this the top issue. The biggest difference is over abortion; it is the top issue of 9% of partisans but just 4% of vote-switchers.
Carlos Odio of Equis Labs, a Latino-focused polling firm, says Latino voters think the Democratic Party does not talk about the economy as much as Republicans do, and they feel the party may not value “hard work”. The Republican Party has not won them over yet, though. The Senate rides on which way they swing.
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