How to tell if you can trust health information on the internet and social media.
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She says, “I define an expert as someone who has education and training in a specific knowledge area or skill. Their authority is typically validated by a professional organization that sets educational standards and a code of ethics. Experts form their professional opinions based on science and the consensus of science-based organizations.
It can be tricky for healthcare professionals looking to grow their business through social media to know how to position themselves. “I have noticed many experts referring to themselves as influencers,” says Schwartz Cohen, “and I encourage them to instead use the term ‘experts with influence.’”Healthier Together podcast
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