Brick-and-mortar retail may be on the decline, but Res Ipsa is bucking the trend with its expansion to nine stores, including its newest location in New York. Find out how this cool clothing brand is winning over customers with its unique products.
, an evergreen item knit by indigenous artisans in British Columbia).
Thanks to this emphasis, many of Res Ipsa’s garments enjoy one-of-one status, as well as a more transcendental quality. “We believe that inanimate objects can have soul,” Moore tells“Things that are made with love, made with care, made from vintage material have a soul to them, a quality that can’t just be replicated by mass-produced goods.”As a result, just a fraction of Res Ipsa’s output ends up on its online store, giving the retailer’s physical locations a greater sense of purpose.
The inventory of each store also varies based on stylistic preferences and local climate: crochet shorts proved to be a big hit in Malibu, whereas Aspen is more likely to stock heavy, handwoven coats. The star of the New York store has beenthat were repaired with upcycled fabrics and hand-painted with Americana motifs ranging from football players to rodeo stars.
Gogo and Moore’s best-selling product in N.Y.C. has been its vintage Levi’s 501s repaired with vintage fabrics.The wanderlust that’s guided Moore and Gogo thus far shows no signs of slowing down. In the near future, the two have plans to establish additional stores in Houston, London, and Paris, with ambitions to one day open a Res Ipsa hotel in Morocco where guests live among—and buy—the furnishings.
“We put stores in places that we like,” Moore says. “We always look forward to going to the place that is next, and it keeps the magic going for us.”
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