How UK leaders’ spouses have negotiated clothing in the media age

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How UK leaders’ spouses have negotiated clothing in the media age
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Not all prime ministerial partners have followed in Keir and Victoria Starmer’s footsteps

John Major, when he was chancellor, and his wife Norma, in 1990. In 1996, she told David Frost she regretted wearing her blue suit when they were photographed outside No 10 after her husband became PM.John Major, when he was chancellor, and his wife Norma, in 1990. In 1996, she told David Frost she regretted wearing her blue suit when they were photographed outside No 10 after her husband became PM.

The position of prime ministerial spouse surely has some upsides but those who have taken on the role on the postwar era have often found it torturous. In the media age, the issue of clothing and image has been a central cause of that discomfort. He was, unfortunately, in error on that point. The US president receives a salary of about £305,000 and a £38,000 expense allowance, but there is no specific clothing budget for presidents or their spouses.

The same might be said of Theresa May’s husband, Philip, and Liz Truss’s spouse, Hugh O’Leary – who barely had need to change his underwear during his wife’s short time in power. “It is not as if she wants to splash out, but she knows that unless she looks good, Lynda Lee-Potter will slag her off for looking frumpy,” a source said.

Gordon Brown’s wife, Sarah, came up with an ingenious ruse when faced with similar problems. “As I quickly discover, there is no shortage of designers and retailers who will offer you free clothes,” she recalled. “However, there are many rules that govern what MPs can do with free gifts – not to mention the moral aspect of using your position to grab freebies.

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