The younger generation is creating exciting new techniques and aesthetics via YouTube and Instagram
, and some houseplant retailers reporting a 500% spike in interest over the past year or so, this is the radical transformation we have desperately needed.But when you meet them, these new horticulturists don’t read gardening magazines, watch gardening television shows or even shop in garden centres. They often come from backgrounds like tropical fish or exotic pet keeping, or the geeky science of lighting or hydroponic tech.
They have really built their own gardening media on YouTube and Instagram that is far more dynamic, experimental and accessible than traditional garden media, which in my experience is notoriously risk adverse, repetitive and open only to people of a very fixed social and ethnic demographic.
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