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TV remotes suck, and YouTube is tired of dealing with them. “It’s very hard to type on TV with a remote,” says Brynn Evans, the head of design for YouTube on TV. “Like, the remote’s clunky, every remote’s different, there’s a million different buttons. They’re all bad.” Every app and service has tried to find ways around this, from those “activate on the web” screens that save you from typing your password to a heavy emphasis on voice search.
In a way, all that TV viewership actually presents a threat to YouTube. As the company has moved to shore up its position as the best place for creators to actually build a business and make money, it has rolled outfor creators to interact with and make money from their audience. Interactive livestreams are a big part of YouTube’s future, as are Super Chat and shopping.
watch TV with their phone in their hands. YouTube’s internal research found something similar, that a huge number of users watch YouTube on their TV whilewatching YouTube on their phone. Some users load the same video in both places, so they can read and add comments; others are constantly flicking through recommendations looking for the next thing to watch. But everybody’s on their phone. So YouTube decided the trick to fixing the big screen was to make more of the small screen.
In the long run, the real potential here comes from the fact that your YouTube account is becoming self-aware.
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