How the letter 'Z' fits into the history of Russian propaganda efforts
, tacked on his uniform with white tape. FIG has said it would open disciplinary proceedings against Kuliak and barred all Russian and Belarusian athletes from its competitions starting March 7.to show where their allegiances lie.
Since the letter doesn’t appear in the Russian Cyrillic alphabet, when Russians use the symbol online, whether by changing the letter that makes the–in their own names to Romanized versions or pinning ato their Twitter account, it serves as a badge of honor–and an easy way to show support for Russia, says Avramov.
Now, looking toward past victories is a way for Russia to reframe the war and gain support from citizens. “What they’re trying to do is equate the deeds of the Russian army today with the deeds of the Red Army during World War II,” says Avramov. “Russia is going back on the world stage, belligerent and embattled and by itself. This is an aha moment to rekindle energy for Russians to rally around the flag.
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