The NI beauty brand, founded by CEO Brendan McDowell, revealed the re-imagined store in CastleCourt on Thursday
Belfastat the event were her Celebrity Big Brother co-stars Louis Walsh, and Netflix’s Heartstopper star, Bradley Riches, as well as members of Aeracha Uladh GAC and Glentoran Women’s FC.
Additionally, Beautypreneurs Michelle Regazzoli Stone of MRS Glam and Denise Phillips of Voduz attended, alongside a host of brand ambassadors such as Gerry Lavz, Elaine Cruz, Stephanie Vavron, Emma Kearney, Taylor Rae Falconer, and more.Brendan expressed his pride in the relaunch of the flagship store in Belfast, which 'holds a special place in his heart as BPerfect's very first bricks and mortar store'.
A spokesperson said:"Opening the doors in Belfast marked their inaugural venture into physical retail, and each corner echoes the memories of hard work, determination, and the unwavering belief in their vision, which is also now reflected in their new sports sponsorships."as we continue our mission to champion diversity and create spaces where everyone feels valued and accepted, ensuring that regardless of background, gender, identity, or ability, everyone has a seat at the table.
“Our partnerships aren't just about sponsoring teams; they are about fostering a culture where differences are celebrated and embraced. Together, we're not only showcasing the beauty of makeup and sports but also demonstrating the power of unity and understanding. We hope to inspire others to join us in building a more inclusive society, where every individual can be their most authentic selves. That's what this brand stands for, and what really matters.
The revamped Megastore offers"an immersive beauty experience, featuring cutting-edge technology, state-of-the-art hair and scalp diagnostics cameras, ready to unveil your tailored hair care regimen". It also has a team of skilled makeup artists.
Celebrity Castlecourt Shopping Centre Belfast City Centre
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