Hulu has become Disney’s fastest-growing streaming service in the U.S., outpacing growth at Disney+ as the company shifts to investing in adult-oriented entertainment
New subscriptions to Hulu have outpaced those of the company’s flagship streaming platform in 18 of the past 24 months
Despite Hulu’s gains, people joining the stand-alone Hulu service are less loyal than Disney+ subscribers, Antenna data show.Hulu has emerged as Walt Disney Co. ’s fastest-growing U.S. streaming service, just as the company loads up on more adult-focused entertainment in a bid to expand its reach to a wider variety of viewers.
New subscriptions to Hulu have outpaced those of Disney’s flagship streaming platform, Disney+, in 18 of the past 24 months, and total new subscriptions to Hulu have exceeded those to Disney+ in each of the last six quarters, according to data from subscriber-measurement firm Antenna.
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