Vogue gets an exclusive look at the new Rose Inc X Hunza G collaboration. The 9-piece collection, which perfectly fuses the styles of Hunza G and RosieHuntingtonWhiteley, has arrived just in time for summer.
Hunza G has been around since the ’80s , but the focus on universally flattering swimsuits started about 30 years ago, thanks to creative director Georgiana Huddart. “It’s a brand that’s meant to go on a journey with your body,” Huddart explains.
Huntington-Whiteley wore Hunza G before her pregnancy, during, and after. “We always try to make sure there’s something for everyone,” Huddart goes on to elaborate. “Most fabrics have seams down the sides, so they don’t have this sucking-in power that the [our] crinkle [material] has.” The fabric in Hunza G’s swimsuits is produced on a circular loom, which makes each swimsuit extremely malleable.
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