HYBE America has entered into an agreement to merge and acquire Quality Control (QC Media Holdings, Inc.), the Atlanta-based entertainment company covering music (Lil Baby, Lil Yachty, City Girls a…
, the Atlanta-based entertainment company covering music , sports, film and television founded by CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee.whose relationship with Coach and P, as Lee and Thomas are known, goes back to the early 2000s when Braun was living in Atlanta. It aligns with HYBE’s mission to build a global entertainment giant rooted in music with interests in other mediums and platforms related to entertainment, lifestyle and culture.
Added P: ““HYBE are perfect partners for Quality Control as we come together to take our story and work global. All of HYBE’s leaders are entrepreneurs with phenomenal combined history finding talent and taking it to the highest levels. Taking QC worldwide requires key partners like this who understand building something from the bottom and aiming sky high. It matters to us greatly their grasp of culture and acutely seeing what QC has built and the limitless path of where it can go.
In building the multi-faceted QC, Coach and P have grown into one of the biggest independent companies in hip-hop, with a catalog that’s amassed over 37 billion streams through 2022. Founded in 2013 by Lee, formerly manager of rappers Jeezy and Gucci Mane, and Thomas, who owned a recording studio, the pair immediately cultivated a family atmosphere in the company, with the two principals acting as mentors and father figures to many of QC’s artists.
QC has in recent years expanded both its headquarters — with a West Atlanta building that houses four studios as well as its offices — and its businesses, launching Solid Foundation Management shortly after the label and, in 2019, Quality Control Sports, which oversees the careers of basketball, football and baseball players. In addition, QC has involved itself in myriad charitable efforts, including providing groceries for 1,000 Atlanta-area families at the start of the pandemic.
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