Hydrogen will play a key role in differentiating Toyota from rival car manufacturers in the future, according to Toyota Motor Europe president and CEO, Matt Harrison.
from rival car manufacturers in the future, according to Toyota Motor Europe president and CEO, Matt Harrison.
Underlining the firm’s commitment to the technology - in fuel cell and combustion applications - Harrison said: “We have a hydrogen division and assembly facilities, and as demand ramps up prices will come down; we see a lot of opportunities there. “Because of that, I see the technology as a key pillar of our future - I see it as a key pillar in our future, in a way that hybrid is now.
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