Julia Fox, Winnie Harlow and the USA footballer Sergiño Dest are among the big names choosing a look associated with ageing. What’s behind the trend?
have also been seen sporting the grey look. Men have been getting involved, too, with USA defender Sergiño Dest sporting oyster grey hair in Qatar during this year’s World Cup.
It’s a trend that is taking off beyond celebrities – specifically, as Kilikita says, in this oyster grey shade. The hashtag #silvergreyhair has 1.9m views on TikTok – with much of the content skewed to younger creators. Salons including Rush, Blue Tit and Bleach also report an increase in requests for the colour.
“As winter quickly approaches, the trend will become even more popular,” predicts Seung Ki Baek, an artistic team member at Rush.We started to notice this trend in the summer season but, as the weather gets colder, many of us look to cool down our hair colour.”Photograph: NBC/NBCU Photo Bank/NBCUniversal/Getty Images
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