This is messy.
Personally, I think the Google Fi rebranding is at least an improvement for what is still a fairly unknown Google product. The previous logo spelled out 'Fi', but the overlapping colours made it messy and unclear. The new design is cleaner while still clearly part of the Google family with those colours and curves. But what it represents isn't a whole lot clearer.
At first glance, we have the same four colours we see in most Google logos – blue, green, yellow, and red . But because of the additional hues used in this new design, there are actually a whopping seven colours in there – one more than in the previous design and in the relatively fussy Google Meet logo.See more
The reason appears to be to make the new logo look like it's made of oddly proportioned toggle switches. What do toggles have to do with WiFi? It's presumably a reference to Google Fi's focus on mobile, with an app for configuration and controlling plans. The app's handy, sure, but referencing it in the logo doesn't help us understand what Google Fi is.The final curious design decision is the use of four bars to make an 'F' when three might have sufficed .
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