'I won't be selling land like most digital spaces,' PUBG creator Brendan Greene says about the digital world he's building, Project Artemis. 'If we're allowing people to claim land, you'll have to go there.'
I'm meeting with Brendan"PlayerUnknown" Greene in San Francisco at the Game Developers Conference, where he's showing me an early build of the digital planet he and his team are creating. Project Artemis, as it's currently called, is not quite what I expected from the originator of battle royale institution PUBG, but it's hard not to be intrigued by the idea of a virtual world the size of the actual world.
A second later, seamlessly, the camera is hovering over the planet's surface looking at mountains, valleys, and hills, all procedurally generated. This older build he's showing me isn't photorealistic, but it's still impressive when Greene pulls the camera back up into space and then dives it down again for a closer look at the rendered planet.
"If you just want to wander around the world, you can do that. If you want to go sit by a lake and read a book, you can do that, too. It's not meant to be targeted at one genre or one thing you do, there's going to be multiple ways to enjoy the world or have an experience in the world. It's more important to me to create the space than targeting one thing."
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