Meet social media's 'greyfluencers' — mostly young women who are encouraging others to embrace the beauty of their natural hair colour.
"Because all of the women in my family on a particular side of the family had been going grey, I was just so used to it. It wasn't a weird or scary thing," Sarah told Hack.
The 'greyfluencer' movement is all about challenging the societal baggage of going grey at a young age. – a play on the words grey and ombre — has nearly a quarter of a million followers, and more than 1,500 posts from different people who've charted their grey journey.
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