The tweet was 15 words long but it said just about everything. “This is it,” it read. “This is the notebook that will help me get my life together.”
The intoxicating illusion of a new start is the kind of dopamine mine that we will frankly never tire of drilling as a species. We’re hard-wired to drift into the comfort of ‘I’ll start on Monday’ and of performatively superficial quick fixes - a crisp new notebook to organise your whole life in or an impossibly strict new diet to carve abs out of a soft belly.
It’s the irresistible temptation of a red line marking the trench between the old you with flaws and unresolved issues, and the new model, all 6am runs and iron-fisted control. There is no transition because transition is messy and hard. Transition is gradual, it’s not a new notebook which acts as totemic evidence for immediate change. It’s intangible.
It’s why ‘new year, new me’ is a thing and why an errant couple of biscuits on a Wednesday can lead to a takeaway on Thursday, a fry-up on Saturday, and promises to start again on Monday. Fresh starts are so seductive because they’re a mental commitment to changes we want, just not a commitment to the effort now: easily written-off accountability debt.
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