I’m a 47 year old Beauty Editor who is proud of her wrinkles

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I’m a 47 year old Beauty Editor who is proud of her wrinkles
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Donna Francis explains why she believes that real skin is making a comeback, even in this AI generated era

Wrinkles! It’s always been a dirty word in the beauty industry. Smooth, crease-free skin has long been the aim of the anti-aging game. After all, the quest for smoothing those lines on our faces generates around

And it’s no wonder that we have been spending so much of our money on anti-aging creams and striving for skin perfection. We simply aren’t used to seeing wrinkles on skin anymore. Thanks to the advancements of aesthetic treatments like Botox, which freezes muscles so skin appears smoother and wrinkle free, crinkly complexions have become a thing to fix, not flaunt. In America alone, betweenSocial media has also created a society that’s obsessed with so-called perfect skin.

And this is why, that I believe that now more than ever, there is a real call for authenticity to help women recognise the beauty of their imperfections. As a Beauty Editor approaching her 50s, I am working hard to shift the focus towards real skin and genuine, authentic beauty by speaking about products and techniques that enhance the skin you are in, not mask it or change it.

From M&S's body care to essentials found on Tesco's shelves, these are the beauty buys our editors pick up when they're in the supermarketStuck for a gift for the friend who has everything? HELLO!’s Junior Beauty Writer Lydia Mormen shares her go-to shopping listHelen Mirren shares ‘uncomfortable’ career moment that inspired her to break the beauty ‘rules’

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