Gen Z entrepreneurs are turning their backs on office 9-5s and promoting their personal passions into full-time jobs. By Sam Parker
‘It is important to be mentally and financially stable, and one should not cost the other’: Adwoa Owusu-Darko, who opened her clothes store, Mini’s World, on Depop aged 18.‘It is important to be mentally and financially stable, and one should not cost the other’: Adwoa Owusu-Darko, who opened her clothes store, Mini’s World, on Depop aged 18.
I can wake up tomorrow and say: ‘You know what, I’m really not feeling great, I can take this day off and chill’Gen Z stand up to their employers in a way no previous generation has, something usually dismissed as a spoiled sense of entitlement. But in record numbers, they are also mobilising to establish incomes that don’t rely on their elders. They’re drop shipping, Amazon reselling, flipping designer sneakers, spread betting, investing in crypto and NFTs.
“I decided to model, but I was uncomfortable showing my face,” she says. The solution she came up with – taking shots with the camera held in front of her face – became her signature aesthetic, different from the crumpled flatlays or limp coat-hanger shots elsewhere on the app. Soon Adwoa was being featured on Depop’s hallowed Explore page and, at 18, her store, Mini’s World, was born.
“I can wake up tomorrow and say: ‘You know what, I’m really not feeling great, I can take this day off and chill.’ Then the next day I can scale up and work from midnight to 5am if I want to. That is what gives me quality of life. That’s something to aspire to.” “I’ve always been kind of obsessed with money,” Jack, 20, tells me. “When I was a kid I used to sell raffle tickets to my family and pick a random toy from my bedroom as the prize.” He also tried – unsuccessfully – to make money online from streaming his Fifa sessions onThen, over lockdown, Jack – a year into an accountancy degree – got interested in the murky world of affiliate marketing.
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