Cathy O’Connor’s career in media spans more than 20 years but her drive to do better has been a constant, as has been her willingness to inspire and support women.
“The journey ahead for oOH! is about driving and ensuring the structural growth of out-of-home as the largest player in the sector. When the sector grows, we all grow, and a year in I can see the opportunities for growth more vividly than I saw them before I started,” says O’Connor.
“This sees out-of-home used for more tactical, “bottom of the funnel” campaigns which have historically been the domain on TV, radio, and digital.” . But importantly, revenue soared 18.1 per cent, despite lockdowns in both Sydney and Melbourne during the reporting period.1994’s King of drivetime at 2dayFM Keith Williams with Cathy O’Connor and radio personalities Ron E. Sparks and Frank Vincent.Her father was a dentist, her mother was a stay-at-home parent.“I think my sense of family, my sense of fun and celebration, and creativity, came from my parents.
It is an approach O’Connor uses with her family – she’s married to Paul Taylor and the pair have two adult daughters, Sophie and Ellie. But it is also an attitude she brings to being a role model in the industry.“I’m always happy to be asked about it,” she says.
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